Gerald Heydenreich, CEO of EtherMail, shares how wallet-to-wallet email is redefining brand communication in Web3. From the failure of Discord for luxury brands to wallet-based email as the “new cookie,” this episode explores how blockchain enables privacy-first messaging, monetized inboxes, and infrastructure for AI agents to operate independently online. Gerald offers bold insights into the future of identity, token drops, user metrics, and mass adoption in decentralized networks.